Well, The Times of India is gonna release their Chennai Edition on the fateful day of April 14. Till now, Chennai was seeing a fierce battle between The Hindu, The Indian Express and Deccan Chronicle. So, how can the three major leaders sit calmly when the Gigantic Times of India is planning to get a share of the pie?
The Hindu came up with the Black & White age-old ad, "Always Contemporary. Always Classic." (All IT guys will see it everyday when they drive through OMR).
The Indian Express is (was?) modern. Or so they call themselves! Well, in Adyar, you can spot the ad saying, "I hate the f***ing shit that TV gives. I want something new!!" (The lines are almost same, and the idea is exactly the same!). If you have some swearing words, can you call it modern? Depends on your perspective!
Deccan Chronicle, DC, as they call themselves, have always been provocative in their marketing. The billboard below will be enough to give you a glimpse of how they are creating traffic jams and accidents in Anna Salai!
(Tnx to SAJA for the pic)
And the new player, The Times of India has put up just one liner!
"Next Change on April 14th"
Updates - Some Stats
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The New Indian Express
Source: Audit Bureau of Circulation for 1st July to 31st December 2007
BTW, Times of India has a circulation of about 2.4 million and it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper.
( If any of you has got a pic of these ads, pls sent it to visakhcr at gmail dot com. Thx a lot!)