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Friday, April 11, 2008

The War of the Words

For the past few weeks, Chennai has been seeing a lot of trendy and classic marketing tactics. Mainly, for the print media.

Well, The Times of India is gonna release their Chennai Edition on the fateful day of April 14. Till now, Chennai was seeing a fierce battle between The Hindu, The Indian Express and Deccan Chronicle. So, how can the three major leaders sit calmly when the Gigantic Times of India is planning to get a share of the pie?

The Hindu came up with the Black & White age-old ad, "Always Contemporary. Always Classic." (All IT guys will see it everyday when they drive through OMR).

The Indian Express is (was?) modern. Or so they call themselves! Well, in Adyar, you can spot the ad saying, "I hate the f***ing shit that TV gives. I want something new!!" (The lines are almost same, and the idea is exactly the same!). If you have some swearing words, can you call it modern? Depends on your perspective!

Deccan Chronicle, DC, as they call themselves, have always been provocative in their marketing. The billboard below will be enough to give you a glimpse of how they are creating traffic jams and accidents in Anna Salai!


(Tnx to SAJA for the pic)

And the new player, The Times of India has put up just one liner!

"Next Change on April 14th"

Updates - Some Stats

Publication

Circulation
in Chennai

All India

The Hindu

385,700

13,30,518

Deccan Chronicle

302,333

10,03,171

The New Indian Express

79,672

301,601

Source: Audit Bureau of Circulation for 1st July to 31st December 2007


BTW, Times of India has a circulation of about 2.4 million and it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet newspaper.


( If any of you has got a pic of these ads, pls sent it to visakhcr at gmail dot com. Thx a lot!)

2 comments:

THARA MANI said...

it seems The Hindu 's reduced their daily price by 10 %

Bonchi Buji said...

ya...The Hindu cut down its weekday(including Saturday) prices to Rs.2.5 and Sunday to Rs.3.

Also, I was in Times of India office in Chamiers Road, Nandanam. Got to talk to one of their officers. Will post about it later..also, I got a ticket to the Rahman Concert!!

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