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Friday, January 11, 2008

Henry Ford of India


This is hopefully my last post on the 1 lakh car. I wanted to stop writing about it with my last post, but I couldn't resist writing this.

I want to call Ratan Tata, the Henry Ford of India. He had a great and difficult vision. But, unlike many others who have great (sometimes wild) visions but do not deliver, Ratan Tata has made an impact. He made the impossible possible. And this is what that ignited his mind to embark upon this venture-

""I observed families riding on two-wheelers - the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family."

Really a great and noble vision.

Even his rivals were awe struck and didn't hide their admiration.

Jagdish Khattar, former managing director, Maruti Suzuki -

"The car is good to look at. There is a space in the market between two-wheelers and the Maruhi 800. It will be a success if they deliver what they promised. And I see no reason why they can't."



Shinzo Nakanishi, Managing Director, Maruti Suzuki India Ltd -


"We cannot make a cheaper car. We don't know how to make a Rs 1 lakh car unless we sacrifice something. We won't go below the 800 in our product line-up, but this car may impact some of our Maruti 800 sales."



Anand Mahindra, Managing Director, Mahindra & Mahindra -

"I think it's a moment of history and I'm delighted an Indian company is leading the way."



Venu Srinivasan, Chairman & Managing Director, TVS Motor Co -

"It is fantastic, outstanding engineering. It helps redefine the sector in the country. It has established new grounds."



P Sam, Group Head, Marketing & Sales, Yamaha Motor India Sales Pvt Ltd -

"The Rs 1 lakh rupee car is not going to impact our potential customers. Our customers woul buy our products for the sheer joy of riding."


P Balendran, Director and Vice President, General Motors India -


"It's an exciting product. I don't think it will not affect small car market, but it may have an affect on the sales of two-wheelers and second-hand small cars."


Sylvain Bilaine, Managing Director, Renault India -


"Tata's car is cute and he (Ratan Tata) is doing a great job. I would like to see in the coming months the retail price."



These are some snippets of admiration and envy. Even though there are lot of problems like increase in pollution and high maintenance charges(check my previous post), let's hope that this biggest innovation will stride clear of all obstacles and will be a runaway success.


And let Ratan Tata become the Henry Ford of India (or can it be Henry Ford of 21st century?).

3 comments:

Anonymous said...

Mr. Buji,

Ratan is gonna retire n a couple of years . Can he become a Henry Ford??

We can hope his successor wont be a H.FordII

Bonchi Buji said...

dear annonymous..

thx for the comment..henry ford II made some big blunders..but he is there in the Junior Achievement U.S. Business Hall of Fame...

anyway..abt ratan's heir..read this interview..

http://economictimes.indiatimes.com/Interview_with_Ratan_Tata_Making_of_Nano/articleshow/2690794.cms

as usual..its runs to abt ten pages..but its gud..in page 6 or 7,he talks abt his successor...

soulwitness said...

hmmm.... Nah, I dont think Ratan Tata will commit that mistake as Ford.. because Tata as an organisation has a real watertight succession policy... If you go back some years back, it was Jeh, now its Ratan seems like Tatas know their game plan very well...
There was a talk about the successor being, I think, a Belgium guy... not quite sure...

Soham

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